Market research. Sensory test. Latin America
Specialist in product testing, packaging, concepts and market research.
customized market research and product test. Central location facilities well prepared with booth , food preparation area and beverages temperature storage. ,Also we do in home tests with quantitative and qualitative approach.
Multidisciplinary team with expertise in market research, Big Data, statistics and fieldwork. You need low cost studies? We also provide studies with consumer pannels , CATI (phone interviews) and whatsapp chat interaction.
Latin America, with field teams in Argentina, Mexico, Chile, Colombia and Peru.
About Tanalytics
A unique ecosystem where field research meets advanced analytics.
Founded in São Paulo in 2016, Tanalytics integrates field execution and advanced analytics into a single seamless delivery. No hand-offs, no data loss.
With 300+ studies completed across Brazil and 5 Latin American countries, and a proprietary panel of 15,000 active respondents, we operate at scale without sacrificing precision.
Our multidisciplinary team spans data scientists, statisticians, consumer researchers and field supervisors, all within the same workflow.
LinkedIn updates
Get in touch with us
TAnalytics inaugura escritório em Curitiba com piso Quick Step da linha Vision
Investir num negócio atualmente já é um desafio, você não precisa deixar essa tarefa ainda…
Atuar no mercado sem entender o mercado poderá fazer você desperdiçar dinheiro focando em…
Os resultados são comprovados. Quando uma empresa entende o seu consumidor e faz as campan…
Para fazer o seu negócio ter sucesso uma das coisas mais importantes é entender seu consum…
Why Tanalytics
Our Differentiators
Proprietary infrastructure for product testing: air-conditioned rooms, restrooms and ABEP quality control.
We serve every country in Latin America with complete collection, processing and analysis capability.
LGPD compliance, mobile collection with GPS and tablets, proprietary Big Data and AI software.
Our Expertise
Three Areas of Market Intelligence
Understanding the Consumer
Segmentation, habits & usage, market potential, shopper journey. We decode the full consumer decision path, from awareness to purchase.
Marketing Mix Optimisation
Sensory tests, fragrances, product evaluation (CLT/HUT), concept validation, claim testing, packaging and pricing research.
Brand & Data Intelligence
Brand image, portfolio analysis, advanced analytics, Big Data processing, online brand monitoring and AI-powered insight generation.
How We Do It
A flexible stack for consumer, product and market questions.
Structured studies for product, concept, market, shopper and pricing decisions.
What We Solve
Studies by Business Problem
Organized by the challenge your business faces, not by methodology: services are what we do, studies are the problem you have.
Industry Focus
Business Sectors
Specialized methodologies adapted to each industry's competitive dynamics.
How It Works
From Question to Answer
Share your business question. A 30-minute call is enough to start.
Methodology, timeline and investment within 48 hours.
Execution with GPS-tracked supervision and real-time quality control.
Report with clear recommendations and a live results presentation.
Our Team
Multidisciplinary Expertise
MBA in Big Data — ESPM. MBA in Marketing Applied to Data Science — UFPR.
LinkedIn →Credentials
Representative projects without exposing confidential client data.
Construction materials
Home center purchase intercept
National quantitative study to compare consumer behavior across 2017, 2022 and 2026 waves.
700 national interviewsFlooring category
Expert qualitative research
Exploration of attractive benefits and positioning opportunities for laminated floors.
Logistics service
Segmentation and potential
Mapping high-potential audiences across South, Southeast and Northeast Brazil.
840 interviewsClient Feedback
What Our Clients Say
Data that decides.
Contact
Bring a research question. Tanalytics structures the path to evidence.
Based in São Paulo, serving Brazil and selected Latin American markets.